Syfe is a leading
digital wealth management platform offering innovative investment solutions.
Profitability and diversification strategy for Syfe in Singapore, leading to the implementation of an SRS-linked investment framework to expand their retirement offerings.
Additionally, I applied design thinking strategies to conceptualize "Round It", an automated micro-investing tool that simplifies investing by rounding up everyday transactions.
Round It!
Round It!
‘Round-It’ tool to Diversify Investment Offering in Micro Investing Segment
Syfe’s Round-It tool, developed through design thinking and market research into Singapore’s spending habits, automatically invests spare change to help users grow wealth effortlessly.
Expansion into Singapore’s Supplementary Retirement Scheme (SRS) Segment
Through market research and strategic planning, we identified an opportunity to enhance retirement savings by leveraging existing banking partnerships and competitive portfolio returns.
Our concept of integrating SRS-approved funds and diversifying across global assets is now being implemented by Syfe, offering higher returns, tax benefits, and improved asset diversification.
SRS Market
5%
Targeted Share of Market (SOM)
$815 million
Total SRS Contributions
$16.3 billion
Estimated Revenue
$3.25 million