CHAI FI

India is home to the second largest population of workers in the world. Workers toil for 16-17 hours a day to make ends meet. Tiring nature of their work barely leaves space for anything in their lives. Away from their families, friends and social circle, these workers lead a hard life with no joy or happiness. To address this issue, Chakra Tea – a popular brand in central India created Chai-Fi. An innovative tea kettle which generates Wi-Fi when heated to make tea. This Wi-Fi is made available to workers for free who use it to connect with music, movies, sports, new and even their families. Chai-Fi is making tea breaks even more refreshing by adding moments of joys. One teacup at a time.

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Special mentions
https://www.mumbrella.asia/2018/07/the-age-of-chai-fi-is-upon-us-via-dentsu-webchutneys-campaign-for-chakra-tea-in-india
https://campaignsoftheworld.com/technology/chai-fi-by-chakra-tea/
https://www.socialsamosa.com/2018/07/chakra-tea-gives-chai-breaks-a-new-meaning-with-chai-fi/
https://popupcity.net/chai-fi-serves-wi-fi-with-your-tea/
https://brandinginasia.com/chai-fi-free-wifi-for-indian-laborers/
http://www.indiantelevision.com/mam/marketing/brands/dentsu-webchutney-chakra-tea-redefine-tea-breaks-with-chai-fi-180704